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Send feedback. Recipient name:. Recipient email:. Message optional :. Send me a copy of this email as well. The ratings system is very outdated and needs to be totally revamped the problem is the networks don't seem to know how to do this. A lot viewers seemed to be ignored including those who DVR, those who watch online and through mobile devices.
One the things that confuses me is why the networks don't allow the show to viewed online immediately following the shows broadcast premiere this would eliminate the need for many people to have to DVR or to use other non-networks sites to watch the show. Ratings are based on Neilsen sending people a diary to fill out for a week and then extrapolating that data using statistical analysis.
They are not monitoring everything everybody is watching. There is no "big brother" reporting what you're watching. I was actually selected to be one of these sample households. They ask about what you watch on DVR and when in that diary so those figures are represented. BTW, I can see how someone can manipulate these ratings to favor things they like.
For instance, if you kind of like a show, but don't watch it regularly, you could write that you watched it that week even if you really didn't in an effort to boost the ratings. Yeah, there are two ways they monitor. Electronic monitoring which is year round and diairies that are sent out to see viewing for the week. This is where the term "sweeps week" came from.
It refers to the time Nielsen sends out their diaries for people to record their viewing for the week, and they stagger the diaries by location essentially "sweeping" across the country, so technically it lasts about 1 month.
The networks then use the data gained during this timeframe in order to set local advertising rates. So networks throw out all the major new shows and storylines during that time in order to increase ratings local news would also do their special reports which would be heavily advertised. So if advertisers are concerned, they can just buy off Live only ratings. This also allows analysis of how much of an impact DVR usage is having on a particular program.
However, I disagree with other parts of your post about revamping the ratings system. Not that there can't be a better system, but just with your reasoning. DVR watchers, online watchers, mobile watchers, etc.
ARE irrelevant in this context and should be ignored. As you said, ratings are all about advertising. Realistically, no one really gives a crap how many people see a show.
What matters is how many people see the ads. Besides, online watchers and mobile watchers are counted via the sites that they use to get the shows Hulu, Xfinity, etc. The diaries can't go away soon enough. It's amazing what people were willing to tell us about thier viewing habits. We could monitor both by device usage and by diary in the smaller markets.
We also know about your computer usage.
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