The new change has increased the maximum number of screenshots that can be added to app listings on the App Store from the previous limit of five screenshots per device. This means search results will still include three portrait screenshots or one horizontal screenshot. The latest development is mainly aimed at helping developers attract new users by showing different features of their apps. As reported by 9to5Mac, developers can submit up to 10 screenshots for each device form factor their apps support, across all iOS devices as well as p and 4K Apple TV resolutions and Apple Watch form factors.
To give more visual cues about their apps in addition to static screenshots, developers have also been provided with the ability to add three video previews. Notably, Apple hasn't yet applied the new changes for apps available on the Mac App Store. They should leave visitors needing to download the app that second. Explanations can add a lot of value to screenshots.
With that said, the text to image ratio should be balanced. The image should look clean and not cramped with words, while still offering enough information to satisfy users.
When it comes to gaming apps, screenshots take on a whole new level of importance. Games need descriptive screenshots that outline the game and its features. They also need screenshots that impress users and show how exciting the game is. Clash of Clans successfully shows off its high-quality design and its fantastic gameplay.
Its screenshots have a good flow and show an exciting medieval world where users can escape. All screenshots are in landscape mode, which leads to higher conversions than portrait mode since iOS Benefits of the app are clearly displayed at the top and center of each image to show the user different reasons why to download the app right away.
Clash of Clans takes it one step further by having a preview video as its first screenshot. Videos as a first screenshot are so powerful because they auto-play on mute when users scroll through the results of any search query within the app store. Clash of Clans is one of the best mobile games. Localizing your app is one of the best ways of ranking better and increasing the number of installs.
Both app stores allow you to integrate new screenshots for each language. You should take advantage of this feature and work on making sure that you fully understand the target market and plan the images accordingly. If you are targeting countries with a different alphabet, that alphabet should also be present in the images and screenshots. Also, take into consideration a cultural approach, as you may need to change the way the art or images look for your app store screenshots. Uber did an amazing job while localizing their app for the Japanese Market.
Not only did they change the text, but they actually added maps from Japan in order to make the app more appealing to its user base. To further understand the impact screenshots can have on users, take a look at one of our previous clients, Mailwise. We recreated their app store screenshots for stellar optimization.
The first row was designed by Mailwise as original screenshots, and the second row illustrates the ones we designed.
And the results? So after bringing in great results with our new app store screenshots for Mailwise, we pushed the envelope even further. We designed a new set of screenshots and the app performed even better! Take a look at them below. Creating the right app store screenshots and images for your app can be hard sometimes, especially when you need to make sure that everything fits the right size and you localize for all the languages.
We do recommend that you either hire a professional or use special templates for your screenshots. Of course, if you are having problems doing your own screenshots, feel free to contact us for help. One of the easiest ways to create screenshots for your app is to purchase a prebuilt template from a website similar to Envato. For example, Hoangpts offers tens of templates on his Envato account, the image below being one of them. Applaunchpad has created a powerful and easy to use app screenshot builder.
The tool allows you to add information inside a template by changing or adding:. The premium version allows 14 different templates, 12 different devices and frames. You can also save your screenshots for later editing. One negative of the ASO tool for screenshots created by Applaunchpad is that it only allows five screenshots you can upload more in the app stores and you have no option to easily localize the images. With a really straightforward name, the App Store Screenshot tool is really great.
Completely free and without the need to sign up, it allows you to create great screenshots for all the needed devices. The tool includes multiple device frames, background colors, and gradients for your app screenshots. You can upload different screenshots per device e. Just submit one set of screenshots and one optional app preview for the largest device size within a device family, and they will be used across all localizations and display sizes.
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Learn more. Maximum number of screenshots allowed for App Store submission Ask Question. Asked 6 years, 3 months ago. Active 3 years, 5 months ago. Viewed 10k times. Can anyone enlighten me?
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