Coke and Mexican Coke revealed that 80 percent of tasters prefer Mexican Coke , which is made with sugar as opposed to American Coke, which is made with high fructose corn syrup. This would lead one to assume that all sugar-sweetened sodas should taste better than their HFCS counterparts, right?
Well, now we're not so sure We fully expected Pepsi Throwback to come out on top, just like Mexican Coke. Surprisingly, we were wrong. Here's a little background to lead up to our taste test Pepsi has been creating soft drinks since , and the formula hasn't changed much since then.
There was little to no choice for soda manufacturers but to switch to HFCS. With more and more Americans concerned about the health effects of HFCS, people have been turning to soft drinks made with old-fashioned cane or beet sugar, when available. Many small mom-and-pop soda companies use these sugars, but not until recently have the large soda companies, such as Pepsi, made a move to revert back to sugar in certain "special-edition" lines of their drinks.
Pepsi responded in by releasing Pepsi Throwback , a soda that uses its old formula and includes sugar cane and beet instead of HFCS. This new offering was not based on any health concerns about HFCS, but more about consumer demand. Caffeine Free Diet Mtn Dew. Caffeine Free Mtn Dew.
Diet Mtn Dew. Diet Mtn Dew Code Red. Diet Mug Cream Soda. Diet Mug Root Beer. Manzanita Sol. Mtn Dew. Mug Cream Soda. Mug Root Beer. Sierra Mist. Sierra Mist Cranberry Splash. Sierra Mist Zero Sugar. Stubborn Soda - Agave Vanilla Cream.
Stubborn Soda - Black Cherry Tarragon. Stubborn Soda - Classic Root Beer. Tropicana Tw! Now Throwback is slated for another release next year.
The upshot of all this teasing is the kind of buzz and customer-generated hysteria most new products never get. There are three Facebook pages dedicated to Throwback, with a total of about 20, fans, and a handful of blogs that breathlessly track the drink's whereabouts.
McDonald's has successfully employed this strategy of scarcity -- some might say it's a gimmick -- for years with its McRib sandwich, which pops up sporadically in different restaurants around the country.
For Pepsi, a staged roll out, in addition to stoking demand, has enabled a much-needed fine tuning for Throwback's packaging.
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